YOUR DONORS DESERVE MESSAGING THAT SOUNDS LIKE YOU.
IN 4 WEEKS, WE’LL BUILD IT.

A hands-on bootcamp for nonprofit leaders who are done with generic AI output 

and ready to build a messaging system their whole team can use.

YOU DON’T HAVE AN AI PROBLEM.
YOU HAVE A SYSTEM PROBLEM.

The Problem  

  • You're using AI — but the output sounds like every other nonprofit 

  • Your team writes differently depending on who's drafting that week 

  • You spend more time editing AI content than creating it 

  • Campaigns take forever to launch because nothing feels ready

The Promise  

In 4 weeks, you'll build a messaging system that makes AI sound like your organization, not a template. Here's what you'll walk away with: 

  • A brand voice your whole team (and your AI tools) can follow consistently 

  • Prompts built for nonprofit storytelling — donor emails, campaign appeals, impact updates 

  • A repeatable workflow that turns one message into a month of content 

  • The confidence to launch campaigns faster, without wondering if it sounds right

A HANDS-ON, 4-WEEK VIRTUAL BOOTCAMP WHERE YOU BUILD YOUR NONPROFIT’S MESSAGING SYSTEM USING AI + STRATEGY-LIVE, STEP-BY-STEP.

YES — Build My System Now!

HERE’S WHAT YOU’LL LEARN IN THE VIRTUAL CLASS

Week 1: Give AI Your Voice, Not the Other Way Around

Outcome: AI starts sounding like you — not like everyone else

  • Build your Brand Voice Document — the one source your team and AI both follow 

  • Define your audience and mission in language AI can actually use 

  • Learn the "what to avoid" prompt layer that kills generic output

__________________________________________

Week 2: Prompt Like a Strategist, Not a Guesser

Outcome: Donor-ready content on the first try, no rewrites     

  • Learn the prompting formula that gets specific, on-brand output 

  • Write donor emails, social posts, and web copy in minutes 

  • Build a reusable nonprofit prompt library for every campaign

__________________________________________

Week 3: Turn Information Into Stories That Convert

Outcome: Your messaging starts converting, not just informing

  • Use story frameworks that turn program updates into donor narratives 

  • Make your impact feel real — specific, emotional, and easy to share 

  • Write campaign content that connects the donor to the outcome

__________________________________________

Week 4: Build the System That Runs Without You

Outcome: You stop starting from scratch, forever 

  • Repurpose one message into email, social, and web copy automatically 

  • Build a simple workflow your whole team can follow and repeat 

  • Launch campaigns faster with a system that's already loaded and ready

__________________________________________

Join Now and You'll Get

  • Live weekly training sessions 

  • Real-time AI demonstrations (you follow along) 

  • Nonprofit-specific prompt toolkit Messaging templates:

  • Donor emails 

  • Fundraising campaigns 

  • Social media 

  • Web copy  

  • Community support + feedback

Testimonials

‍ ‍
Voice Personalization & Custom GPTs

“I came in barely using AI and left with multiple custom GPTs for my business, podcast, and even motherhood. Creating a Story Library that pulls my experiences into emails has completely changed how I write. Hailey’s weekly personalized prompts and live demo sessions made everything click. This bootcamp gave me clarity, confidence—and a smarter way to work.”

Sarah Panus

Kindred Speak

Time-Saving Systems & Proposals

“Proposal writing used to drain my time. Now, I use AI to summarize client calls, draft content, and streamline my process. Hailey’s group coaching felt like personalized 1:1 support—she helped collapse time and deliver real results. I’m charging more, working faster, and finally seeing what’s possible with AI.”

Shayna Teicher

Merkaba Creative

  • The AI Marketing Bootcamp is a four-week guided group coaching program designed to help nonprofit leaders and mission-driven entrepreneurs use the EPIC Operating System®

    Streamline content creation

    Clarify messaging

    Plan strategically for campaigns, fundraising, and outreach

    You’ll walk away with new skills, systems, and time-saving tools to boost your
    marketing effectiveness—without the overwhelm.

  • You'll join one live group coaching session per week (60 minutes each) for four weeks.

    Outside of that, it's up to you—some participants spend an extra 1–2 hours practicing and implementing what they learn each week, while others go at their own pace using the recordings.

  • That’s totally fine—and you’re not alone! This Bootcamp was built with beginners in mind. You’ll get simple, repeatable prompts and step-by-step guidance to help you build confidence and clarity fast.

  • Item descriptionWhen you register, you’ll complete a short assessment. Based on your answers, I’ll create a custom strategic AI plan just for you—aligned with your goals, current marketing needs, and internal capacity.

  • We schedule the sessions using a poll to match everyone’s availability. If you can’t make it live, no worries—you’ll get access to all the replays and workshop materials.

  • Participants from the last cohort reported:

    Saving hours each week on content creation

    Writing more engaging stories for emails, grants, and social media

    Using AI to build out FY26 campaigns with confidence

    Feeling more creative and less overwhelmed with marketing tasks

  • This Bootcamp is ideal for:

    Nonprofit leaders & comms staff

    Executive directors and founders

    Anyone juggling marketing with a million other tasks

    You don’t need a tech background—you just need a mission, a message, and a willingness to learn.

  • Yes! All group sessions are recorded and shared privately, so you can revisit them anytime or catch up if you miss one.



Beginner-Friendly & Content Repurposing

“I started not even knowing how to log in to ChatGPT. Now I’m creating blog outlines, Instagram content, and full email sequences. Watching Hailey live-prompt showed me exactly how to use AI effectively. Turning one blog into a month of content? Total game-changer. This bootcamp is perfect for anyone new and overwhelmed by AI.”

Mandy Spence

Aura Aesthetics

‍
‍Confidence Building & Practical Tools

“Before the bootcamp, I hadn’t fully explored the potential of AI in my work or daily life. I knew it could be powerful, but I wasn’t sure how to harness it effectively. Hailey’s AI Marketing Bootcamp completely changed that. Her clear, step-by-step guidance made the tools not only accessible but genuinely exciting to use. Now, I’m leveraging AI to write emails, create social media content, build spreadsheets, and even draft complex documents like a timeshare sales agreement. I’m even teaching my family what I’ve learned! This experience has given me a level of confidence and creativity I didn’t expect. I finally feel empowered to bring ideas to life that I had been sitting on for far too long.”

Lana Henderson

Acumen Builders

Meet the Strategist
Behind the System

Hailey Evans is an award-winning marketing strategist, bestselling author, AI educator, and creator of the EPIC Communication Framework and the EPIC Operating System — a strategy-first platform that helps mission-driven organizations turn complex ideas into clear, compelling messaging across fundraising, marketing, and leadership communications. 

From food stamps to keynote stages, she has guided 3,500+ nonprofit leaders and changemakers to build message clarity, communicate with confidence, and use AI to tell stories that actually sound like them.